Inalink serves the needs
of professional associations, primarily in
scientific/engineering, healthcare/medical
and financial services sectors.
Featured Case Studies
Solution: Lapsed Member Recovery I
Client: Engineering Association
Membership: 50,000 members
Summary: Inalink recovered 52% of lapsed
members contacted and generated $295,235
in 5 weeks.
Solution: Lapsed Member Recovery II
Client: Medical Association
Membership: 60,000 members
Summary: Inalink recovered 73% of lapsed
members contacted, located members that
moved from the provided location, found
out why members did not renew, and generated
$312,053 in 5½weeks.
Solution: Member Welcome
Client: Engineering Association
Membership: 50,000 members
Summary: Inalink welcomed all new members
and assisted members in accessing the benefits
that would be useful. Although, members
recently joined, Inalink identified rapid
movement within the industry and updated
35% of all provided records.
Solution: Keeping-in-Touch with Young
Members
Client: Engineering Association
Membership: 125,000 members
Summary: Inalink assisted members as they
transitioned from school to the real world,
learned that members were unaware of all
the “real-world” member benefits,
reactivated 77% of all individuals contacted
and provided association with feedback
to support development of more accurate
young membership projection plans.
Solution: Increasing Conference Attendance
while Co-Marketing with Exhibitors
Client: Engineering Association
Membership: 8,000 members
Summary: Inalink engaged 35% of all exhibitors
to participate in co-marketing program,
increased its conference mailing by 40%,
and was able to send out personal invitations
to highly qualified prospects instead of
blindly mailing from cold lists.
Solution: Increasing Conference Attendance
among New Members
Client: Insurance Association
Membership: 28,000 members
Summary: Inalink registered 16% of the
total number of new members who received
a conference brochure by mail, generated
a 350% ROI and secured 83% of all registration
revenue by credit card. |
