Our unique and field-tested approach is based on several important principles:

We encourage conversations, not the sales pitch
No scripts. No phony interest. No pushy sales people. Our communication professionals open real conversations with members over the phone while matching the members’ needs to your association’s services and products.

We build member relations, not recruitment campaigns
The best way to retain members is to build relationships with them from the time they join – not right before renewal due dates. After all, how would anyone feel if the only call they got from their organization is the one asking them for money? Instead, we recommend timely and balanced contact with your members through such programs as Keep-In-Touch and Member Welcome.

We craft strategy by listening, not telling
We listen to members to understand their needs and evaluate their assessment of the association’s value. Our conversations with your members give us vital information to help you plan your association’s future as well as develop or enhance products and services.

We build brand value, not just participation
Often, our success is measured by impressive increases in conference attendance, web site traffic and other program participation. However, we work to achieve much more! Through each conversation, we increase awareness and understanding of your association’s value to your members.

We Partner with You
You know your association better than anyone. It is the combined expertise – yours and ours – that leads to higher levels of participation, increased membership, new program development and more successful conferences.