When it comes to serving associations, there is no such thing as “one solution fits all.” Every association’s needs are different, even when on the surface they all look the same. This is why we customize our consulting and phone-based services to meet those specific needs. But to give you an idea of what you can expect from us, here is a basic menu of services that solve the problems associations face every day.

Member Relationship Management

Lapsed Member Recovery
Recovering members is becoming increasingly difficult. Members can access information on the internet for free, companies are allocating fewer membership dollars, and members have heavier workloads and less time to participate. Sound familiar?

We know, because everyday we work with associations with these and similar problems.

We learn from members what they appreciate most and why they don’t want to renew. At Inalink, you can count on us consistently recovering more members!

Retaining Members: Keep-in-Touch and Member Welcome
More members are either being downsized, or they are being moved from one company to another. Young members lose touch with their professional association when they graduate.

Everybody knows that retaining members doesn’t begin when you send out the renewal notice. That’s why we offer our Keep-in-Touch and Member Welcome programs. If your association is like most we deal with, you already know that the first few years of membership are the most vulnerable in the member relationship. Members come and go so rapidly that no association can expect a robust membership if it waits to send renewal notices on the 11th month.

We can help you schedule effective and targeted touch points with your members, especially during those early and critical years of membership.

In developing a friendly, informed and proactive approach, members can quickly access what they need, experience more of your offerings, and learn to understand and value your association as a “required resource.”

Real-time tracking of Member Feedback
At Inalink, we believe that reporting is an integral component of a successful project.
We create reports that are meaningful and appropriate for you and your association. Whether its purpose is to be used internally or presented to the board, you can always count on high quality reporting from Inalink that is pointed, succinct and intended to help you take the right action.

Also, throughout the project, we systematically update your members’ contact information and send you the changes. This way when you conduct your next direct mail or email campaign, you are optimal in your reach.

Conference/Course Planning and Promotion

Conference Attendance
Conference budgets are getting cut and employees are not getting the “automatic-approval” they used to for travel. Members are getting tons of mail and email daily and have even less time to look at it because of increasing pressures and deadlines at work. Building a well attended conference has become a true challenge…and, as you know, if the attendance isn’t high enough, your exhibitors will not be happy!

At Inalink we offer a host of targeted services to help you successfully plan for, develop and proactively promote your conference and meeting events. With Inalink’s help, you can…

• Identify, as you are planning, what members expect from a conference or course, what topics they would like covered and what format they prefer
• Build conference awareness and target potential attendees
• Implement creative and effective co-marketing programs to boost attendance
• Personally follow-up on your direct mail and email campaigns and enhance their effect by up to 20%
• Learn why individuals/members can’t attend

Real-time tracking of Event Development and Member Feedback
Your conferences and courses are time-sensitive. You need to know who is, and who is not attending moment to moment. We can provide you with this time-sensitive update. We let you know which lists, or groups of members, are responding better than others so that we can strategize with you as we go.

We send you registrations for processing as we secure them, or, if your association has the capability, we can process registrations directly into your conference registration database.

New and On-going Program Planning and Promotion

Whether you’re launching a new website, trying to acquire new members, introducing a new certification program, deciding which benefits to keep or drop, or simply wanting to learn more about what members value most, Inalink can help your association.

Our much-respected solutions consistently deliver immediate and high return on the investment while bringing to your association genuine and long-term benefits.